The Bread Institute 1976
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Poster with a funny advertising campaign from Sweden in 1976. An advertising pillar trumpets the message: "The National Board of Health and Welfare wants us to eat 6-8 slices of bread a day". However, the campaign is not government or from the National Board of Health and Welfare, but from the Swedish Bread Institute.
After a research report, it was claimed that the Swedes were getting too little fibre, and that it was equivalent to 6-8 slices of bread per day. With that report behind it, the Bread Institute launched the campaign that many still remember today and which is considered one of the country's most successful advertising campaigns.
© Sjöberg Bildbyrå
Frame not included.
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📜 Paper quality
- Our posters comes from one of the world's leading manufacturers of fine art prints - Hahnemühle. The 210g paper from Hahnemühle is matte with a texture and warm tone that gives the image a fantastic depth. Thanks to the paper's unbeatable quality, you can count on a durability of up to 60 years if you avoid strong sunlight or other stress.
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- The delivery time is normally 1-3 working days within the Nordic region, 2-5 to the rest of Europe and 3-8 working days in other parts of the world.
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