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4.9/5 ★

Free climate-compensated shipping

Premium paper

Fast delivery

4.9/5 ★

Tre Kronor mineral water factory

369 kr Regular price
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Until December 31, 1952, cola drinks were banned in Sweden because they contained phosphoric acid and caffeine. But the law was changed and on June 29, 1953, the first trucks were loaded with Coca-Cola to Swedish consumers - then a bottle cost 34 öre.

The drink was produced under license by six breweries, including Mineralvattenfabriken Tre Kronor in Sundbyberg (formerly AB Kronan). According to Sweden's trade calendar, the company Tre Kronor was established in 1953 and in 1971 a subsidiary of Pripp-bryggerierna AB. In the picture, we see the distribution trucks of the brand Volvo, which can be seen standing ready in the Tre Kronor parking lot.

The custom-built truck that drops off the bottles is a model Volvo L34 - which was part of Coca-Cola's marketing. A marketing that was at the forefront in the meantime when it came to advertising messages on the cars.

© Sjöberg Bildbyrå

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