{"product_id":"skot-om-dig-drick-mjolk-brodinstitutet-1976","title":"Take Care of Yourself, Drink Milk \u0026 The Bread Institute 1976 ","description":"\u003cp\u003eDuring the 1970s, dietary advice and everyday foods became some of Sweden’s most recognizable advertising messages. \u003cstrong\u003eTake Care of Yourself, Drink Milk\u003c\/strong\u003e comes from Swedish Dairies’ 1970 campaign, while \u003cstrong\u003eThe Bread Institute 1976\u003c\/strong\u003e turned the phrase about 6–8 slices of bread a day into a national talking point.\u003c\/p\u003e\u003cp\u003eTogether, the motifs capture the same spirit of the age: the welfare state, public health, and advertising with a direct language that almost sounds official. They share humor, typographic clarity, and a distinctly Swedish everyday history – two messages that endured long after the campaigns themselves.\u003c\/p\u003e ","brand":"HISTORLY","offers":[{"title":"30x40","offer_id":54819838034243,"sku":null,"price":69.0,"currency_code":"USD","in_stock":true},{"title":"40x50","offer_id":54819838067011,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"50x70","offer_id":54819838099779,"sku":null,"price":107.0,"currency_code":"USD","in_stock":true},{"title":"70x100","offer_id":54819838132547,"sku":null,"price":144.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/0979\/5181\/files\/PP-002.jpg?v=1789587671","url":"https:\/\/historly.com\/products\/skot-om-dig-drick-mjolk-brodinstitutet-1976","provider":"HISTORLY","version":"1.0","type":"link"}