Muse Beers
H From the archive
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The story behind the motif
The poster was created to promote a beer brand, Bières de la Muse, and it reflects the joyous and festive spirit that characterized Paris during the Belle Époque era. The poster shows a woman holding a beer bottle in her hand, which is a clear sign that the poster is promoting Bières de la Muse.
Chéret was a central figure in the French Belle Époque period and played a crucial role in the development of commercial poster art. He was inspired by Rococo artists such as Jean-Honoré Fragonard and Antoine Watteau, which was reflected in the elegant and playful style of his posters.
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Muse Beers
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Exclusive paper
Our posters are printed on 230 gsm matte museum-quality paper. The paper has a soft surface with a subtle texture and a warm tone that gives the motifs remarkable depth and rich color reproduction.