The Bread Institute 1976
Buy more posters – save more
10% on 2 posters · 20% on 3+
The discount is applied automatically at checkout.
4.9 average from thousands of reviews
1–3 day delivery time
Free climate-compensated shipping
The story behind the motif
Poster with a funny advertising campaign from Sweden in 1976. An advertising pillar trumpets the message: "The National Board of Health and Welfare wants us to eat 6-8 slices of bread a day". However, the campaign is not government or from the National Board of Health and Welfare, but from the Swedish Bread Institute.
After a research report, it was claimed that the Swedes were getting too little fibre, and that it was equivalent to 6-8 slices of bread per day. With that report behind it, the Bread Institute launched the campaign that many still remember today and which is considered one of the country's most successful advertising campaigns.
© Sjöberg Bildbyrå
Frame not included.
Please note that the images are cropped slightly differently depending on the size you choose. Read more about image and image quality here: FAQ .
Complete the look:
Exclusive paper
Our posters are printed on 230 gsm matte museum-quality paper. The paper has a soft surface with a subtle texture and a warm tone that gives the motifs remarkable depth and rich color reproduction.