Tre Kronor mineral water factory
Buy more posters – save more
10% on 2 posters · 20% on 3+
The discount is applied automatically at checkout.
4.9 average from thousands of reviews
1–3 day delivery time
Free climate-compensated shipping
The story behind the motif
Until December 31, 1952, cola drinks were banned in Sweden because they contained phosphoric acid and caffeine. But the law was changed and on June 29, 1953, the first trucks were loaded with Coca-Cola to Swedish consumers - then a bottle cost 34 öre.
The drink was produced under license by six breweries, including Mineralvattenfabriken Tre Kronor in Sundbyberg (formerly AB Kronan). According to Sweden's trade calendar, the company Tre Kronor was established in 1953 and in 1971 a subsidiary of Pripp-bryggerierna AB. In the picture, we see the distribution trucks of the brand Volvo, which can be seen standing ready in the Tre Kronor parking lot.
The custom-built truck that drops off the bottles is a model Volvo L34 - which was part of Coca-Cola's marketing. A marketing that was at the forefront in the meantime when it came to advertising messages on the cars.
© Sjöberg Bildbyrå
Frame not included.
Please note that the images are cropped slightly differently depending on the size you choose. Read more about image and image quality here: FAQ .
Complete the look:
Exclusive paper
Our posters are printed on 230 gsm matte museum-quality paper. The paper has a soft surface with a subtle texture and a warm tone that gives the motifs remarkable depth and rich color reproduction.